Mistakes That Will Make People Unfollow You on Twitter

Having a huge fan base on twitter definitely impacts your personality. But what if you do not get enough followers or your existing followers keep unfollowing you? Do you know why all this happens?

Here are the points that you should consider for maintaining followers on Twitter:

1. You have no bio and an egg as your profile picture:

Your bio is the first important thing that attracts people towards you. People get to know about you and your interests that make a connection between you and your follower.

Showing your ‘real image’ is also important to make a connection because people do not want to follow fake people.


2. You provide zero value:

People use Twitter to build connection and share interests. Along with that, they want to exchange valuable information with each other. But if you fail to provide value in your tweets, you will fail to sustain your followers.

Social media is not just about making friends whom you do not know or you have never met, but it’s more a channel of exchanging valuable information in any form.


3. You do not tweet:

Creating a Twitter profile and then sitting idle is not going to create a list of followers. If people somehow followed you in hope of finding some helpful resources and do not get anything from you, they won’t think twice in unfollowing you. You need to build a healthy give-and-take relationship with your followers and the only way to do it is to update on a regular basis.


4. You tweet too much:

This is another important thing you should consider while tweeting. Your followers may find your tweets useful, but flooding their feed is going to make them crazy.

Instead of updating all the tweets at once, manage in such a way that people get some value out of them. Not only would you keep followers but also gain.


5. Your tweets are off topic:

People follow you for a certain reason and if they don’t get what they expect from you they just unfollow you. People after reading your bio assume what you tweet about as they want valuable information in their feeds. You give a simple reason to people to unfollow if you tweet about other things that people did not followed you for.


6. Your tweets are personal:

Twitter users want to hear from you but not your personal stuff. Never tweet about your personal life, what have you done today or where do you want to go on a vacation. Updating people about your personal content or product or service is a bad idea. People do not want spam in their feed updates.


7. Your tweets are offensive:

Tweeting offensive content hurt the chances of building your image over social media. The racial, political or discriminated tweets are going to get you unfollowed. If you do so, be ready to face the consequences.

In most of the cases, people who tweet such kind of offensive comments lost their jobs, spouse or landed to the prison.


8. Using Direct Messages (DM):

Use of DMs also impacts your follower list. There are lots of software, website and apps available which marketers use to send DM to everyone following them.

Usually through DM people start to send the links to their website or the product they sell, without even knowing the person and making a long term relationship. Therefore, many twitter users consider DM as spam.

However, some people have experienced success using DM, but do it only if you know what you are doing.


9. Overuse of Hashtag:

Using hashtag makes the content visible to anyone who shares the same interest, not just the followers. Therefore using hashtag on Twitter has become a smart practice. It also increases the engagement on the tweets.

However, overusing the hashtag makes users appear desperate about their tweets. Ideally, a tweet should include up to two hashtag. Stuffing tweet with hashtags makes it hard to read and annoying which people just ignore.


10. You follow too many people:

Following too many people especially when you have a handful of followers makes you look like a spammer. People will hesitate to follow you because you have a few number of followers compare to the people you follow. The use of follow unfollow scheme just to get huge base of followers will eventually damage your image.

Use these tips for better tweeting and excel at this platform where the world is buzzing with activities, giving marketers a ripe platform to blow their trumpet in a smart way!