A lot of advices are floating around the internet on how to use social media. These are popular social networking advice, usually very effective but not always working as expected. Actually it boils down to the very fact that every advice does not suit every business needs.
The social media marketing works on different circumstances for different businesses. So following same kind of social media strategies for different businesses is not a good idea.
Ignore following social media advice or reconsider each of them with respect to your business and target audience before making any strategies for social media marketing, especially if you are working on different types of projects:
Post content every single day:
This is the most common advice available on Internet. This advice totally depends on your business needs and your audience. For some businesses, it’s helpful to post shorter content everyday but some businesses are better with posting a detailed post that covers every aspect of the topic once a week.
Thus, the important point to notice here is to know what the needs of your business are; then develop a plan and stick to that.
Create an account on every social media network:
Utilizing different social media networks to grow the business is very helpful. But every social media network does not suit every kind of business. Also, if you do not have enough time and resources to maintain different social platforms, it’s good to drop the idea of using all the social networks.
Try to do some research which social platform your niche audience use most and focus on that. Though, you should not forget to experiment; if it’s successful, good for you, but if you do not see any response then it’s better to move on.
Instead of diverting your efforts on all the directions, focus on your niche platform and get the maximum out of it.
Automate all your updates:
Social media marketing is a time consuming process and takes lots of effort. Therefore there are so many web apps available to automate your updates. But the truth is social media is all about the interaction between human. People want to hear and reply back to the real people not the robots.
With the automation, you can schedule your post but what if you receive comments on that and do not interact with your followers. People come to your feed update and find lots of post but do not see any interaction by you with your followers. This way you lose the opportunity to create more followers and your reputation as well.
You don’t need email:
Email is the oldest mean of communication over the Internet; and simplest as well. Therefore, it is often considered as an outdated service in wake of modern tools and platforms promising enhanced communication. But in actuality, it’s wrong. Social media may somehow limit the use of email but it has not completely led to its extinction. Even to create an account on any social media network you need to have an email account.
You need email to subscribe for the news feeds you like or to register for the services. People still prefer email for business communication which still looks little awkward on social media.
Ignore or delete negative comments:
Social media provides a platform for you to interact with your customers. While such an interaction, you receive a lot of comments about your brand; some of them are positive, others are negative. What would you like to do of the latter: delete it?
Negative comments and unsatisfied customers are not easy to handle but you need to be honest. If you have committed any mistake, admit that.
If someone has posted a negative comment about your brand, it’s already over the network. The comment is already visible to that person’s friend circle and followers as well as to the person who is searching for your services.
If someone is really unsatisfied with your services, he/she is going to post the comment again and again no matters how many times you delete it. Therefore deleting the comment is really not a good idea. It not only hurts your social media efforts but also creates negative impact on your brand image.
Ignoring or not responding to a negative comment is also going to kill your business. You just need to know the situation and respond positively to convince your angry customers.
Disabling comments is also against your social media strategies. If you do not want to interact with your customers then what is the use of social media in the first place? Whatever you do, angry people are going to stay angry until you make genuine efforts to pacify them. Else they would keep on commenting negatively about your brand wherever they like. I It’s better to give them space on your own brand’s page. It will help you deal with them properly and change the opinion about your company.
Sometimes ignoring these pieces of advice especially as per your business needs you let your business grow more.
The social media marketing works on different circumstances for different businesses. So following same kind of social media strategies for different businesses is not a good idea.
Ignore following social media advice or reconsider each of them with respect to your business and target audience before making any strategies for social media marketing, especially if you are working on different types of projects:
Post content every single day:
This is the most common advice available on Internet. This advice totally depends on your business needs and your audience. For some businesses, it’s helpful to post shorter content everyday but some businesses are better with posting a detailed post that covers every aspect of the topic once a week.
Thus, the important point to notice here is to know what the needs of your business are; then develop a plan and stick to that.
Create an account on every social media network:
Utilizing different social media networks to grow the business is very helpful. But every social media network does not suit every kind of business. Also, if you do not have enough time and resources to maintain different social platforms, it’s good to drop the idea of using all the social networks.
Try to do some research which social platform your niche audience use most and focus on that. Though, you should not forget to experiment; if it’s successful, good for you, but if you do not see any response then it’s better to move on.
Instead of diverting your efforts on all the directions, focus on your niche platform and get the maximum out of it.
Automate all your updates:
Social media marketing is a time consuming process and takes lots of effort. Therefore there are so many web apps available to automate your updates. But the truth is social media is all about the interaction between human. People want to hear and reply back to the real people not the robots.
With the automation, you can schedule your post but what if you receive comments on that and do not interact with your followers. People come to your feed update and find lots of post but do not see any interaction by you with your followers. This way you lose the opportunity to create more followers and your reputation as well.
You don’t need email:
Email is the oldest mean of communication over the Internet; and simplest as well. Therefore, it is often considered as an outdated service in wake of modern tools and platforms promising enhanced communication. But in actuality, it’s wrong. Social media may somehow limit the use of email but it has not completely led to its extinction. Even to create an account on any social media network you need to have an email account.
You need email to subscribe for the news feeds you like or to register for the services. People still prefer email for business communication which still looks little awkward on social media.
Ignore or delete negative comments:
Social media provides a platform for you to interact with your customers. While such an interaction, you receive a lot of comments about your brand; some of them are positive, others are negative. What would you like to do of the latter: delete it?
Negative comments and unsatisfied customers are not easy to handle but you need to be honest. If you have committed any mistake, admit that.
If someone has posted a negative comment about your brand, it’s already over the network. The comment is already visible to that person’s friend circle and followers as well as to the person who is searching for your services.
If someone is really unsatisfied with your services, he/she is going to post the comment again and again no matters how many times you delete it. Therefore deleting the comment is really not a good idea. It not only hurts your social media efforts but also creates negative impact on your brand image.
Ignoring or not responding to a negative comment is also going to kill your business. You just need to know the situation and respond positively to convince your angry customers.
Disabling comments is also against your social media strategies. If you do not want to interact with your customers then what is the use of social media in the first place? Whatever you do, angry people are going to stay angry until you make genuine efforts to pacify them. Else they would keep on commenting negatively about your brand wherever they like. I It’s better to give them space on your own brand’s page. It will help you deal with them properly and change the opinion about your company.
Sometimes ignoring these pieces of advice especially as per your business needs you let your business grow more.
This article gives the light in which we can observe the reality. This is very nice one and gives indepth information. Thanks for this nice article. learn about digital marketing and internet marketing at marketing1on1.com
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