Google Adwords is a powerful promotional platform offered by Google. This platform provides different features that Internet marketer use to create thousands of new campaigns for their business or the business they represent. However, they are still not aware of many of its potential features.
Due to the dynamic nature of Google, new features are added to the Adwords depending on what works best for the marketers, Google and the target users. This gives it credit for being one of the most dynamic advertising platforms. But some of the features remain unused which can boost up your ad campaigns.
Let’s have a look on Google Adwords features that you can use to enhance the performance of your ad campaigns.
Display Ad Builder:
This is a free tool available in Google Adwords. Display Ad Builder lets you create ad displays which you can customize with inserting texts, images and videos.
While creating an ad, advertiser should keep it in mind that the ads engage the viewers. With this feature you can create display ads that are consists of graphics which convey the message to the customer more effectively than just plain texts.
This tool provides uncountable templates, fonts, images and colors that you can use to create highly professional and effective ads within few minutes. You can also edit existing ads without much effort.
Image Ad Creator:
This is another tool to create graphical ads. The important thing to notice is that the Image Ad Creator is completely different form Display Ad Builder. This feature is used with Adobe Flash to create graphical ads in .swf format. Create rich media ads in various pixel dimensions using this feature.
The Image Ad Creator has several image samples to choose from and then insert the elements like title, description and call-to-action button in your image ad.
Demographic:
Demographics allow the businesses to know about their targeted customers. You can monitor the performance categorized according to gender, age, etc. and customize your ads accordingly. It gives you the option to view different combinations of demographics.
With the help of Demographic Combinations you can create layers or graph of demographics and see metrics of impressions, click-through-rate, cost-per-click and many more.
Automation:
Automation helps when you don’t have time to access your Adwords account by assisting you to prioritizing your work.
Managing budget is a crucial part of creating campaigns. With the automation you can turn your ads on or off on specific time, when they do not perform best and save your budget.
AdWords Reporting:
Adwords Reporting is the most neglected feature which can really help in improving ad campaigns. In AdWords there is a lot of data is generated. This data can be processed to create reports with the help of AdWords Reporting. Get the understanding on how different campaigns are performing through report generated by it.
This feature lets you create the report where you can compare Costs, Clicks, Conversions and Converted Clicks of current time to past. The changes in impression or CTR can clearly be measured. You can know how a campaign is performing on various devices.
With the AdWords Reporting you can also determine the position of your ads and where they can perform best. As the top positions are competitive and expensive you can also choose a lower position and reduce cost.
Call-Only Campaigns:
This is a newly added feature to the AdWords which Google launched in February 2015. This feature is only for smartphones. When a user taps the call ad, a dialog box appears on the screen on the user’s phone which allows the user to make a call or cancel it.
Call ads do not direct the user to the website but makes a call which is also counted as a click. This feature increases the conversion rates.
The Call out Extension:
The Call out Extension is an extra feature to your ads. This feature let you add additional text, mostly in the form of one liner below your ads. In this extension, you can provide your phone number, addresses or promotional offers.
Due to the dynamic nature of Google, new features are added to the Adwords depending on what works best for the marketers, Google and the target users. This gives it credit for being one of the most dynamic advertising platforms. But some of the features remain unused which can boost up your ad campaigns.
Let’s have a look on Google Adwords features that you can use to enhance the performance of your ad campaigns.
Display Ad Builder:
This is a free tool available in Google Adwords. Display Ad Builder lets you create ad displays which you can customize with inserting texts, images and videos.
While creating an ad, advertiser should keep it in mind that the ads engage the viewers. With this feature you can create display ads that are consists of graphics which convey the message to the customer more effectively than just plain texts.
This tool provides uncountable templates, fonts, images and colors that you can use to create highly professional and effective ads within few minutes. You can also edit existing ads without much effort.
Image Ad Creator:
This is another tool to create graphical ads. The important thing to notice is that the Image Ad Creator is completely different form Display Ad Builder. This feature is used with Adobe Flash to create graphical ads in .swf format. Create rich media ads in various pixel dimensions using this feature.
The Image Ad Creator has several image samples to choose from and then insert the elements like title, description and call-to-action button in your image ad.
Demographic:
Demographics allow the businesses to know about their targeted customers. You can monitor the performance categorized according to gender, age, etc. and customize your ads accordingly. It gives you the option to view different combinations of demographics.
With the help of Demographic Combinations you can create layers or graph of demographics and see metrics of impressions, click-through-rate, cost-per-click and many more.
Automation:
Automation helps when you don’t have time to access your Adwords account by assisting you to prioritizing your work.
Managing budget is a crucial part of creating campaigns. With the automation you can turn your ads on or off on specific time, when they do not perform best and save your budget.
AdWords Reporting:
Adwords Reporting is the most neglected feature which can really help in improving ad campaigns. In AdWords there is a lot of data is generated. This data can be processed to create reports with the help of AdWords Reporting. Get the understanding on how different campaigns are performing through report generated by it.
This feature lets you create the report where you can compare Costs, Clicks, Conversions and Converted Clicks of current time to past. The changes in impression or CTR can clearly be measured. You can know how a campaign is performing on various devices.
With the AdWords Reporting you can also determine the position of your ads and where they can perform best. As the top positions are competitive and expensive you can also choose a lower position and reduce cost.
Call-Only Campaigns:
This is a newly added feature to the AdWords which Google launched in February 2015. This feature is only for smartphones. When a user taps the call ad, a dialog box appears on the screen on the user’s phone which allows the user to make a call or cancel it.
Call ads do not direct the user to the website but makes a call which is also counted as a click. This feature increases the conversion rates.
The Call out Extension:
The Call out Extension is an extra feature to your ads. This feature let you add additional text, mostly in the form of one liner below your ads. In this extension, you can provide your phone number, addresses or promotional offers.
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