A website with a great design and content can attract a lot of visitors to the website but not converting those visitors into your potential customers is a big setback.
For a small website, it’s easy for customers to go through the webpages but as the website starts to grow and include more pages of content, going through different pages gets difficult. In that case it’s important to make every page effective enough so it could convert the visitors into customers.
Following are the points that you should implement to draw your visitors to become buyers:
Using the Fresh Content:
Regularly updating the content of the website helps to attract more visitors. If a website has pages that have not been updated for years, it is possible that visitors will not stay for long period of time. Consider it as a “freshness quotient”, a factor that is generally considered by every search engine to rank websites on SERPs. Therefore, almost all of the websites like to include the blog to keep their content fresh.
Effective Call to Action:
Call-to-action can change the way your visitors interact with your site. Neglecting the CTA is therefore a big mistake for increasing conversion rate. If visitors come to the website and do not think of what to do after landing, they will surely leave the website.
Testing with CTAs also improves website performance. You should try different sizes and colors for the buttons to determine which one impacts the conversion rate better.
Mobile Friendly Design:
Design your website responsive so that it can give best user experience on all the devices. As people are using Internet in their mobile devices, it’s always advisable to have a separate website for small screen gadgets as it contributes to increased conversion rate.
There are lots of software using which you can test the compatibility of your website on various devices.
Increase Website Loading Speed:
The website speed impacts user experience. If your website has lots of images and graphics and takes too much time to load, then visitors are going to leave and never coming back again. It has been observed that a normal user do not like to wait for more than 7 seconds (average) to load a webpage.
Do not Waste Visitors’ Time:
For a website, conversion can either mean a sale or just asking a visitor to raise a query. In both the cases, you need to ask for some basic information about the visitor. But insisting for too much information may annoy visitors and make them leave the website.
Visitors are reluctant to provide their complete information to any website as they fear about the misuse of their vital information. Therefore ask the minimal information that is required to complete the process, that too, with some good reason.
Make Visitors Believe You:
Now-a-days people like to shop online but still they are cautious about using each and every e-commerce site. People tend to buy from already established and trusted websites. Therefore it’s important to give the reasons to the visitors to trust your products, purchasing process and after sales services.
Providing your phone numbers which your customer support executive answers, physical address, privacy policy or terms and conditions increase visitors’ believe in you.
Make people aware that their information is encrypted and information they provide is secure with you.
Make Your Site Secure:
Making the website secure for online transaction helps people to trust you. Use safe and secure payment gateways and go for SSL Certificates such as VeriSign or Norton Secured to verify that your site is safe for online purchase.
Make Your Return Policy Clear:
If you want your customers to visit again, give them the reason to do so. To make it happen you should provide easy return policy and good after sales services.
A good return policy means more returning customers. Give dedicated toll free numbers for returns, make return shipping free and give time to customers to return the product.
Providing proper after sales services for the product creates good impression on customer. This can influence other customers for making purchase from your website.
Give Track of User’s Purchase:
Every customer that buys something online is eager to get that product at his/her doorstep in no time. Therefore keeping a track of the product from purchase to dispatch and to delivery helps customer to find what is going on with his/her order and when he/she can expect to get the product delivered. Providing estimated delivery time while making purchase also helps customers being impatient. Sending emails and SMSs creates good impression on customer as they think that company is taking care of them.
Offer Different Payment Options:
Credit card is most used option for online purchase but everyone does not own one. Therefore keeping every type of customer in mind, you should provide variety of payment options. This helps when one method is not working for a particular time and customers can opt for another to complete the process.
Sometime, banks also provide various offers with their associated services while making online purchase. So customers can choose the most beneficially method to get discount.
Including Customer Testimonials:
Customer testimonial is a valuable asset to your website. It helps other customers to determine that they should use your website or not. A new user wants to know the opinions about your products and services from existing users.
Showing testimonials with just initials is not going to help you. People take them as fake testimonial which can hurt your branding efforts. You can ask the satisfied customers to give feedback and have permission to use their name and even photographs.
Also, the long testimonials impacts the conversion rate compared to shorter testimonials. People like to know in details about the quality of your products and the services you provide after purchase to make a decision.
For a small website, it’s easy for customers to go through the webpages but as the website starts to grow and include more pages of content, going through different pages gets difficult. In that case it’s important to make every page effective enough so it could convert the visitors into customers.
Following are the points that you should implement to draw your visitors to become buyers:
Using the Fresh Content:
Regularly updating the content of the website helps to attract more visitors. If a website has pages that have not been updated for years, it is possible that visitors will not stay for long period of time. Consider it as a “freshness quotient”, a factor that is generally considered by every search engine to rank websites on SERPs. Therefore, almost all of the websites like to include the blog to keep their content fresh.
Effective Call to Action:
Call-to-action can change the way your visitors interact with your site. Neglecting the CTA is therefore a big mistake for increasing conversion rate. If visitors come to the website and do not think of what to do after landing, they will surely leave the website.
Testing with CTAs also improves website performance. You should try different sizes and colors for the buttons to determine which one impacts the conversion rate better.
Mobile Friendly Design:
Design your website responsive so that it can give best user experience on all the devices. As people are using Internet in their mobile devices, it’s always advisable to have a separate website for small screen gadgets as it contributes to increased conversion rate.
There are lots of software using which you can test the compatibility of your website on various devices.
Increase Website Loading Speed:
The website speed impacts user experience. If your website has lots of images and graphics and takes too much time to load, then visitors are going to leave and never coming back again. It has been observed that a normal user do not like to wait for more than 7 seconds (average) to load a webpage.
Do not Waste Visitors’ Time:
For a website, conversion can either mean a sale or just asking a visitor to raise a query. In both the cases, you need to ask for some basic information about the visitor. But insisting for too much information may annoy visitors and make them leave the website.
Visitors are reluctant to provide their complete information to any website as they fear about the misuse of their vital information. Therefore ask the minimal information that is required to complete the process, that too, with some good reason.
Make Visitors Believe You:
Now-a-days people like to shop online but still they are cautious about using each and every e-commerce site. People tend to buy from already established and trusted websites. Therefore it’s important to give the reasons to the visitors to trust your products, purchasing process and after sales services.
Providing your phone numbers which your customer support executive answers, physical address, privacy policy or terms and conditions increase visitors’ believe in you.
Make people aware that their information is encrypted and information they provide is secure with you.
Make Your Site Secure:
Making the website secure for online transaction helps people to trust you. Use safe and secure payment gateways and go for SSL Certificates such as VeriSign or Norton Secured to verify that your site is safe for online purchase.
Make Your Return Policy Clear:
If you want your customers to visit again, give them the reason to do so. To make it happen you should provide easy return policy and good after sales services.
A good return policy means more returning customers. Give dedicated toll free numbers for returns, make return shipping free and give time to customers to return the product.
Providing proper after sales services for the product creates good impression on customer. This can influence other customers for making purchase from your website.
Give Track of User’s Purchase:
Every customer that buys something online is eager to get that product at his/her doorstep in no time. Therefore keeping a track of the product from purchase to dispatch and to delivery helps customer to find what is going on with his/her order and when he/she can expect to get the product delivered. Providing estimated delivery time while making purchase also helps customers being impatient. Sending emails and SMSs creates good impression on customer as they think that company is taking care of them.
Offer Different Payment Options:
Credit card is most used option for online purchase but everyone does not own one. Therefore keeping every type of customer in mind, you should provide variety of payment options. This helps when one method is not working for a particular time and customers can opt for another to complete the process.
Sometime, banks also provide various offers with their associated services while making online purchase. So customers can choose the most beneficially method to get discount.
Including Customer Testimonials:
Customer testimonial is a valuable asset to your website. It helps other customers to determine that they should use your website or not. A new user wants to know the opinions about your products and services from existing users.
Showing testimonials with just initials is not going to help you. People take them as fake testimonial which can hurt your branding efforts. You can ask the satisfied customers to give feedback and have permission to use their name and even photographs.
Also, the long testimonials impacts the conversion rate compared to shorter testimonials. People like to know in details about the quality of your products and the services you provide after purchase to make a decision.
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