How Does Social Media Affect SEO?

Social media has always been a part of Search Engine Marketing Strategies. Search engines take social signals as a factor of ranking webpages. Social media sites are observed to be directly impacting the search engine optimization strategies of business and ranking of the content.

Let’s dig deep to know how social media affects search engine optimization:

Bing to Roll out Its Own Mobile-Friendly Ranking Algorithm

After Google, it is Bing which has announced to roll out its own Mobile-Friendly Algorithm. Though the exact date when the update will affect mobile searches has not been announced yet.

Unlike Google, Bing mobile search will maintain a balance between the mobile-friendliness and the relevance to the search query. It means that, the pages which are not mobile-friendly can still be shown in search result if they contain the information most relevant to the user’s query, where Google straight away excludes non mobile-friendly pages.

How to Handle Negative Feedback in Online Marketing?

Now, customers have better opportunity to give feedback about the product or service of business than before. Customers can use different mediums for that, such as social media websites like Facebook, companies own website or any consumer forums.

It is common for businesses to receive negative feedback along with positive ones. No matter how good service you provide, still you are going to deal with negative feedback, as everyone cannot be happy with your service.

Where the positive feedbacks boost your confidence that you are doing well; the negative feedbacks let you think about your strategies again and help you find out where you might have gone wrong.

Here are few points with which you can deal with negative feedback:

5 Social Media Advice You Should Ignore

A lot of advices are floating around the internet on how to use social media. These are popular social networking advice, usually very effective but not always working as expected. Actually it boils down to the very fact that every advice does not suit every business needs.

The social media marketing works on different circumstances for different businesses. So following same kind of social media strategies for different businesses is not a good idea.

Ignore following social media advice or reconsider each of them with respect to your business and target audience before making any strategies for social media marketing, especially if you are working on different types of projects:

How to Do Paid Promotion on Twitter?

Twitter started as a social media network, but with its 255 million active users and more than 500 million tweets per day, it has become a channel for paid promotion. Twitter’s promotional tools let you promote your brand and help you build a niche audience and generate leads.

Though you need to keep in mind that just promoting your content is not enough to get leads, your content should have that spark that can make it viral.

Twitter has various options to promote your brand. Here are the ways using which you can draw on Twitter users in your favor:

The Underused Google AdWords Features and Their Impact on Ad Campaigns

Google Adwords is a powerful promotional platform offered by Google. This platform provides different features that Internet marketer use to create thousands of new campaigns for their business or the business they represent. However, they are still not aware of many of its potential features.

Due to the dynamic nature of Google, new features are added to the Adwords depending on what works best for the marketers, Google and the target users. This gives it credit for being one of the most dynamic advertising platforms. But some of the features remain unused which can boost up your ad campaigns.

Let’s have a look on Google Adwords features that you can use to enhance the performance of your ad campaigns.

Mistakes That Will Make People Unfollow You on Twitter

Having a huge fan base on twitter definitely impacts your personality. But what if you do not get enough followers or your existing followers keep unfollowing you? Do you know why all this happens?

Here are the points that you should consider for maintaining followers on Twitter: