Google AdWords Requires Phone Number Verification for Call and Location Extension

Lately, Google has announced for users having a Google Adwords account to verify their phone numbers for Call Extension and Location Extension. This would be applicable from June 2015. If any advertisements are published by Adwords accounts owner (whose contact number mentioned on advertisement are not verified), they’d be disapproved by Google.


Google will verify whether the contact number mentioned in the ads, is provided by businesses itself or not. Phone numbers which have not been approved for ads will be listed under ‘Unverified’ or ‘Unverified Phone’ ad extension tab. You could check your phone number verification status from, ad extension tab by selecting “Call Extensions” or “Location Extension”.

You could use any under-mentioned method to verify the phone numbers listed in advertisement:

1. The Phone Number offered in advertisement should also be present on Website: The phone number you provide on ads should be present in at-least one page of the associated website. Also, the number should be in text form rather than an image.
2. Link your Google Webmaster Tools and AdWords Accounts.
3. Add Unique AdWords Conversion Tracking Code..

For those businesses which use third-party call tracking systems, they could employ last two options to verify numbers.

What are the benefits of phone verification?

• The phone numbers listed with your ads makes it easy for the customers to contact you.
• You can use the number for an ad group or for the entire campaign.
• Adding phone numbers increase call conversions, which can increase CTR.
• Verifying phone numbers can save your business as well as customers from frauds.

Google’s constant innovation has lead users to get accurate searches. As a webmaster, you need to follow the company’s agenda of providing accurate and legitimate search results to users.