Importance of Facebook Advertising

Facebook has proven to be an extremely useful advertising platform in recent years. A marketer who is dedicatedly looking for its brand promotion should certainly not overlook the stimulating power of Facebook advertising.

Facebook Advertising is an excellent means of driving more traffic towards the targeted website including more number of fans towards Facebook page. It is cost-effective advertising platform than any other, through which the brand, business, or services can get large exposure among the targeted audience. It can be further channelized according to age, demographics, and even interests of the people that will see your advertisement.


What is Facebook Advertising?

Facebook Advertising is a kind of online advertising that enables different brand marketers to promote their service/products/brand image on Facebook website. These ads are promoted in two different ways on Facebook.

Firstly, advertisements are located on the right-hand side of the Facebook page. These ads can easily be identified as they are published separately from the social content.

Secondly, they are published directly on the home page like any other social content.

Why Facebook Ads are the biggest online marketing opportunity ever

Facebook Ads are the easy means of grabbing unique marketing opportunity. The high-points of this kind of advertising are:

• Irrespective of the country, Facebook Advertising has vast reach to its audience, more than a radio or TV.

• They have sophisticated targeting like AdWords, albeit on different criteria.

• For Facebook Advertising, the minimum spend is just $1 per day which is quite cost-friendly.

• Facebook Advertising prices are $0.25 per 1,000 on an average, which is only 1% of the cost of TV. 

Identify a clear goal

Initially, we should be very clear about our goal during advertising on Facebook. The goals can be summarized as:

• Drive more fans towards targeted Facebook page.

• Influence audience to divert towards company’s website or another outside landing page.

• Endorse a Facebook event.

• Promote fan activity on our wall.

While advertising on Facebook, it is important to keep an eye on a regular basis. If we didn’t monitor these advertisements regularly, there is no point of expecting great results out of them.